Job title: Market Research Analyst

 

Job duties:

1. Collect data about consumers, competitors and marketplace and consolidate information into actionable items, reports, and presentations;

2. Understand business objectives and design surveys to discover prospective customers’ preferences;

3. Compile and analyze statistical data using modern and traditional methods;  

4. Perform valid and reliable market research SWOT analysis;

5. Interpret data, formulate reports and make recommendations;

6. Use online market research and catalog findings or databases;

7. Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation;

8. Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct;

9. Remain fully informed on market trends, other parties researches and implement best practices.

 

Educational requirements:

Bachelor’s Degree in marketing, statistics, or related.  

 

Experience requirements:

None

 

Travel requirements:

None

 

Special skills requirements:

1. Knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office

2. Familiarity with CRM programs